Midea has become the main partner of Barcelona Football Club, launching a new strategic cooperation

Midea, the world's number one smart home appliance brand, signed a five-season agreement, and will become the sponsor of the FC Barcelona jersey armband from the 2026/2027 season

Barcelona, ​​Spain, September 3, 2025-Midea and Barcelona Football Club are pleased to announce that Midea, the world's number one smart home appliance brand, will become the main partner of the La Liga and Spanish Cup champion team, the Spanish Football Club, from the 2026/2027 season. Under this historic five-season cooperation agreement, Midea's brand logo will appear on the armbands of all game jerseys and training suits of Football Club Barcelona and will gain wide brand exposure in home games of La Liga.

On September 2, Fu Jian, President of Midea International Delegation, Ruan Jiaming, European Regional President, and Tong Bo, Global Brand and Marketing Director, visited the home stadium of the Spotify Camp Nou, and Lewis Fu Jian, President of Midea International, and Rafael Tustei Abel, the first vice chairman of Barcelona Football Club, jointly signed the cooperation agreement.

Rafael Yuste said: "Since the 2026/27 season, it is a great honor for Barcelona Football Club to welcome this partner of Midea to join the great Barcelona family. Midea's leading position in the field of smart home appliance solutions and its commitment to research and innovation are perfectly in line with the future-oriented spirit of Barcelona Football Club. This cooperation once again demonstrates the strong appeal of the Barcelona brand. It is like a magnet, attracting companies around the world to bring Barcelona Football Club The club regards it as the best platform for its project promotion. "

Fu Jian said: "Football Club Barcelona is one of the most successful clubs in history and one of the most popular sports teams in the world. We look forward to establishing a long-term partnership with FC Barcelona, ​​so that Midea and FC Barcelona will become the world's number one on and off the stadium. "

Football Club Barcelona has won 28 La Liga titles and 5 Champions League trophys, becoming one of the most successful clubs in history. The club also enjoys a global reputation, with more than 430 million online fans, 400 million annual TV viewers, and a sales of 2 million jerseys per year.

Barcelona Football Club has joined Midea's expanding club sponsorship lineup - Midea has also sponsored national events such as the 2027 AFC Asian Cup, the 2025 African Cup and the 2025 Central and North America and the Caribbean Gold Cup, as well as club events such as the AFC Champions League and the South American Football South American Cup. In addition, Barcelona will also join the Midea Partner Matrix alongside clubs such as Manchester City, Sevilla, and Ferencvaros.