Why did Liverpool spend 446 million? It has been slimming down in 9 years and aims to unify European football

Despite failing to sign in Guy by buzzer, Liverpool still set a record for spending on a single transfer window with £446 million. So, with the "tight hoop" like PSR, why can Liverpool afford such huge transfer support?

Why did you suddenly get rich?

After signing in strong aids such as Isaac (125 million), Wilz (116 million), Ekitic (79 million), Liverpool invested as much as 446 million pounds in the summer window, thus surpassing Chelsea (434.5 million) in 2023, setting a record for expenditure on a single transfer window.

In fact, Liverpool would have spent more money, they would have signed in to Guy for £35 million, but the deal was stopped by Crystal Palace at the last moment.

Liverpool's spending a lot of money in the summer window will definitely make those clubs that have to cut spending due to PSR rules envious. So, why can Liverpool spend such a large amount of money on the premise of complying with PSR rules?

First, PSR limits club spending on income-based, while Liverpool has extremely high income. Liverpool disclosed in its latest statement that its annual turnover was as high as £614 million, while Newcastle only had £320 million.

Liverpool has also obtained some huge sponsorship agreements, such as the contract with Adidas, which will allow Liverpool to receive £60 million a year in the next 10 years. Anfield has also been expanded to increase game-day revenue and catering revenue. At the same time, the prize money for the Premier League, Champions League and Cup has also increased significantly.

Secondly, in the previous few transfer windows, Liverpool has been controlling spending. In the summer window of 2024, Liverpool only signed in Chiesa. Liverpool's spending since the 2016-17 season ranks seventh among Premier League clubs, including the 2025 summer window. Considering factors such as selling players, Liverpool's spending is even less than Tottenham and West Ham.

Third, Liverpool also earned a large amount of revenue by selling players. In the summer window, Liverpool sold Dias for £60 million and Nunes for £56 million. With the sale of players such as Kuansa and Morton, Liverpool has obtained 228 million by selling players. This has left Liverpool's net spending in the summer window at only 218 million, far lower than Arsenal (257 million).

Liverpool's net expenditure in the 2025 summer window was 218 million pounds, ranking fourth in the summer window investment since the 2016-17 season, lower than Chelsea in the 2022-23 winter window, summer window, and Arsenal in the 2025-26 season.

Why did Liverpool spend a lot of money in the summer window?

It is one thing to have sufficient financial foundation, so why did Liverpool invest huge amounts of money to recruit after winning the championship? In an interview, the former managing director of the club, Poulslow, analyzed, "For the first time in many years, they have evaluated their competitive position, and they have seen real opportunities to really dominate England and European football in a way that might not have been possible in previous years."

" Another factor is the financial rules. It is born for clubs like Liverpool. In football, their sponsorship income is the highest. They have very successful reopening Anfield, packed every week, so they have high incomes and the rules tend to be like this. Club. ”

"I think they feel that the financial rules may change, and we start to hear fans question whether such rules are correct and whether it prevents top clubs like Newcastle and Villa from spending money. ”

"I feel like Liverpool is struck while the iron is hot, bringing in top players and putting themselves in an almost invincible position. This is excellent strategic management, and it is frightening from a football perspective, because signing in Isaac makes them the top favorite to win the championship, and other clubs should be awe and fearful about the way Liverpool is managed. ”