Why did Hamburg not enter the Bundesliga in the past few years? What caused them to stay in the Bundesliga?

I have been playing outside on May Day these two days. After I got home in the evening, I watched the football game and read the financial report of Hamburg in my spare time. In the operating report for the 2023-2024 season, Hamburg achieved revenue of 100 million euros, which was a case after excluding the TV broadcast fee and transfer income.

The debts of the court have been paid off, and about 30 million euros of liquidity have been prepared to prevent various problems that arise from the team.

From all aspects of the conditions, the Hamburg team's financial situation is very healthy, quite stable, and the strategic planning is also very reasonable.

With the team defeating Darmstadt 4-0, "no surprise" Hamburg should be able to upgrade, which can make everyone feel a little relieved, and no longer worry about whether they will be relegated or not.

has been at the forefront of the Bundesliga for six consecutive seasons and has not upgraded. Hamburg's practice of controlling points and not upgrading to the A-level has been questioned, which has also led them to win many famous memes, such as "Hamburg is unwilling to forgive the Bundesliga", and the Bundesliga Oscar for Best Script Award. These are all to satirize their performance of not upgrading in recent years.

Other teams are eager to upgrade quickly and go to higher-level league games, but Hamburg would rather be a chicken head than a phoenix tail. Even if you stay in the German Second Division, you are willing to live such a pampered life.

Speaking of this, fans will definitely be curious why Hamburg does this a bit the opposite of what to do in football?

Speaking of this, we have to mention "structural issues of finance".

The proportion of club fiscal salary expenditure accounts for the highest proportion, and the majority of the annual expenses are "player salary". The proportion of players' salary can reach more than 50%-60%. Some teams even have unreasonable salary structures, and the player's salary expenses can reach more than 80%, which will greatly affect the team's operation.

When all teams operate, they tend to "spend small money to do big things", which means that the players' salary is very low, and then their income is a lot, achieving the "positive skew" of their income.

In this process, the structural adjustment of the "expenditure ratio" will become a means for clubs to control costs and save money. In the budget process, the controllable scope of expenditure will be considered.

for an example.

You have a job in Guizhou of 5,000 and a spending of 2,000, and a work in Beijing of 10,000 and a spending of 8,000. Then some people will be willing to choose to stay in Guizhou instead of Beijing.

is very simple, because the expenses are not large, and the remaining amount after income is minus expenditure will be 3,000 yuan. In Beijing, you have an income of 10,000, but you have to spend 8,000 yuan, and the remaining amount is only 2,000 yuan. Instead, you have not been comfortable in Guizhou yet.

For the team, they will also consider this need, which is the positive value of income and expenditure, whether it is more cost-effective to go to the Bundesliga or stay in the Bundesliga, and you can also figure out the account at a glance.

In the past few years, between 2018 and 2024, the Hamburg team has been well aware of this. They have calculated the calculation before, how much would it cost if they were promoted to the Bundesliga. In order to stay in the Bundesliga, they need to buy players, and the proportion of their salary structure will also increase, and it turns out that their team's spending may reach more than 100 million euros.

Judging from Hamburg's fiscal revenue from 2023 to 2024, their revenue revenue is probably 100 million euros, which will rashly rise to the Bundesliga. If they do not rank high and their profits in broadcast revenue and other aspects decline, they are very likely to lose money and even lose money.

Stay in the Bundesliga, the players have low salary, stable scores, and less expenses. The remaining money will not be as good as you go to the Bundesliga. There may not be so much profit to make.

This is quite useless for hamburgers.

You can’t make too much money when you get promoted to Class A; if you don’t get promoted or downgrade, staying in the German Second Division is the attitude of “high or low”. It’s in the stage of food and clothing, and it’s better than the upper and lower than the lower.

This also leads them to hesitate during the process of advancing to the Bundesliga.

After all, it is a situation where "the poor cannot withstand the torture and are too afraid of losing everything if they are not careful." Just like doing business, I made money in the front, but a big project behind it was losing money. All my previous efforts were wasted, without much fault tolerance.

Under such a background, Hamburg can only make up for financial difficulties through reasonable operations, so that the club can develop in a healthy direction.

After several years of development, Hamburg also made a decision in the 2024-2025 season, maybe he will really be promoted to Class A this time, rather than staying in the German Second Division.

The total revenue increased further, and the attendance rate remained high. The average number of spectators in home games was 55,847, which is very amazing.

As the old-fashioned strong team, they still have a strong foundation, can quickly achieve fiscal revenue growth and infrastructure improvement, and have in-depth cooperation with sponsors Helm AG and Hamburg Sparda Bank, with broad prospects.

When I talked about the development of the team, I mentioned a point of view, which is how small and medium-sized teams develop into strong teams. One of the important ones is to "build high walls, accumulate grain, and slowly become kings". First accumulate original funds, have big money, and then have sufficient spare funds, and then consider development after having the error tolerance.

This process will be very long, and it will take about 10-20 years.

Judging from the current situation in Hamburg, they seem to be taking this path and moving towards making money. The team is not considering winning the championship, but making money. After making a certain amount of money, they will catch up with other teams to achieve a counterattack..

Rather than saying that Hamburg really doesn't want to be promoted to the Bundesliga, the most accurate way is "It will be in the team's interests to choose when to advance to the Bundesliga". They are making such plans.

and other financial conditions are stable and all aspects are available, they will be promoted to the Bundesliga and return to the high-level field to compete with their opponents.

According to this momentum, I think Hamburg may move towards a revival, provided that it can stabilize its ranking in the mid-stream after entering the Bundesliga.

As long as they can reach 3-5 years and are not relegated in the Bundesliga, they will be just around the corner.