New record! Beijing event economy is "igniting"

Now, the "New Workers' Sports" sports IP is expanding its fields and moving towards four seasons. In November last year, the championship battle for the KPL annual finals of Honor of Kings started at the Workers' Stadium in Beijing. This is the first top e-sports event undertaken by the "New Workers' Sports". In the subsequent ice and snow season, Beijing Workers Stadium created the first "Rizzle DONG Ice and Snow Paradise", and the ice and snow park with a total area of more than 20,000 square meters has become a new landmark for ice and snow cultural tourism in the "Double Olympic City".

The sports boom led by "New Workers' Sports" is also a vivid epitome of the development of Beijing's sports industry. In the 2024-2025 China Men's Basketball Professional League (CBA), the Beijing team returned to the finals stage after ten years. A total of nearly 300,000 fans watched the game at home in the Beijing team throughout the season, and the key games were "hard to get a ticket".

In early June this year, the 2025 World Women's Volleyball League (Beijing Station in China) was held at the National Stadium. The total box office of the event exceeded 10 million yuan, with the highest number of people entering the game in a single day reaching 16,000. The total sales of about 20 franchise products such as badges, refrigerator stickers, baseball caps, backpack ornaments reached 1 million yuan. In addition to the "three major balls", after the 2022 Beijing Winter Olympics and Paralympics, the Winter Olympic venues, talents and other resources have been fully utilized. Beijing has successively held high-level domestic and foreign events, covering diving, synchronized swimming, short track speed skating, speed skating, figure skating and other events, promoting the balanced development of summer and winter sports.

"The intensive holding of events continues to stimulate the vitality of the event economy and promote the comprehensive development of the sports industry." Wang Ling, director of the Beijing Sports Competition Management and International Exchange Center, said, "In the summer, in addition to professional sports events, the Beijing Youth Championship is also in full swing. More and more young and mass sports events are taking advantage of the momentum and injecting new impetus into the event economy."