Son Heung-min is about to break Messi s jersey sales record

South Korean superstar Son Heung-min quickly set off a craze after joining the Major League Soccer (MLS) team Los Angeles FC, and his jersey sales soared, which is expected to break the sales record previously held by Messi.

According to Front Office Sports, Messi previously sold more than 500,000 jerseys with the "Messi 10" number in the Florida area in the first month, setting a sales myth in the early stages of MLS players joining. Now, Son Heung-min is following closely behind - it is predicted that in this month alone, the sales of jerseys with his name will reach 1.5 million pieces, which is expected to surpass Messi's record. Behind this amazing sales volume is the huge Korean community in Los Angeles. It is estimated that more than 300,000 Korean expatriates currently live in the Los Angeles area, and they have become the main force in the purchase of Son Heung-min's jersey.

Not only that, Son Heung-min's influence was quickly reflected in the price of the competition tickets. According to the Korea Times, whenever Miami International is away, ticket prices will rise sharply in the past. Now, with Son Heung-min joining Los Angeles FC, the team's demand for watching the game at home has surged. The ticket price is expected to soar from the original $300 to $1,500 in the Los Angeles FC match against San Diego FC on September 1, up to four times.

On social media, Son Heung-min's joining also brought immediate results. After the announcement of his official franchise, the number of followers of Los Angeles FC's official Instagram account quickly exceeded 1 million, and continued to grow rapidly, showing a strong personal brand appeal.

The American media generally believe that Tottenham will pay a huge price to let Son Heung-min go. It is estimated that the club will lose up to £60 million in related sponsorship and commercial promotion revenue due to the loss of the South Korean captain.

On August 10, Son Heung-min contributed a key performance in his MLS debut: he created a penalty against the Chicago Flames, helped his teammate Dennis Bouanga score, and finally helped the team draw 2-2 with his opponent, opening a good start for his new chapter in the United States.