Hisense becomes the first official VAR display partner in FIFA Club World Cup

On May 28, the 2025 FIFA Club World Cup is about to start, and Hisense officially became the first official VAR display partner of the FIFA Club World Cup. It will provide screen support for VAR technology around the Club World Cup and in the VAR referee room to help referees make accurate judgments. This is the second time that Hisense has provided technical support in the world's top sports competitions after the 2024 European Cup, and it also means that China's display technology strength has once again gained international recognition.

Since 2016, VAR technology has officially entered the competition system as one of the largest reform measures in football history, and its role in the competition has been widely recognized. Last year, Hisense became the first official VAR display partner of the 2024 European Cup after multiple rounds of technical tests, helping referees make accurate judgments. This is the first time that UEFA has opened up commercial rights involving professional penalty areas. According to UEFA data, the 2024 European Cup VAR triggered a total of 26 times, of which 20 group stages triggered a total of 20 times, which is 5 seconds less than the average viewing time of the Champions League, greatly improving the consistency of the game. In the scene where the referee runs to VAR again and again, the public also sees the power of China's display technology.

"Technology and sports are being deeply integrated. VAR and other technologies have been used in 10 years, and have developed rapidly, effectively helping the game to make more accurate judgments." Fu Ming, an international football referee and FIFA video game official, will enforce the law on the spot as the assistant referee of the 2025 Club World Cup video. He said that Chinese elements will appear in the VAR room on top sports arenas very friendly. This is a reflection of China's technological innovation and global influence. He also hopes that more Chinese elements and Chinese power will be displayed on the world's highest stage.

The newly upgraded Club World Cup will open in Miami, USA on June 15. The scale is comparable to the World Cup. The viewing, intensity and global influence of the game will create new history. In October last year, Hisense officially became the first global official partner of the 2025 FIFA Club World Cup. FIFA President Mr. Infantino once said that Hisense's unremitting pursuit of innovation and technology coincides with the Club World Cup's vision. It has always been the common vision of both sides to continuously improve the experience of players, referees and fans through technological innovation.

"What Hisense pursues is not short-term traffic exposure, but uses its technological advantages to deeply participate in events and promote the in-depth integration and development of science and technology and sports humanities." A relevant person in charge of Hisense said that starting from the Australian Open venue in 2008, Hisense has been deeply engaged in sports marketing for 17 years. From brand exposure, product support to technical cooperation, it continues to expand the depth and breadth of sports event marketing, and demonstrates the charm of Chinese brands and Chinese technology on the world stage.

While continuing to empower top events through technological innovation, Hisense also has in-depth insight into user needs to strengthen product innovation and scenario innovation and continuously improve consumer experience. With the leapfrog development of AI technology, users' demand for sports games is undergoing fundamental changes. Compared with the past, they pursue the "sense of presence" of in-depth interaction and the full-scene game viewing experience. On the same day, Hisense officially released the Club World Cup AI fans' family renewal plan, focusing on the full viewing scenes of AI display, AI air, AI food, AI washing and care, and launching a series of innovative products and technologies to create the industry's only AI panoramic Club World Cup experience, demonstrating Hisense's forward-looking layout and innovative capabilities in the field of AI smart home appliances.