Spending $40 million to invite Jordan to come out as a commentator is the greatest trader in NBA history?

In recent times, the Blue Star sports world has been flooded with a big news. 62-year-old Michael Jordan will serve as a special contributor to NBC next season. In addition to writing some manuscripts for NBC, he will also comment on the game and player performance during the halftime break. Strictly speaking, Jordan works hard for both comments and writers.

NBC spent $40 million to invite Mr. Qiao out, and thus Jordan surpassed Brady to become the highest annual sports commentator with Blue Star. With Jordan's rank, even if he sits in the studio and does nothing, he has to pay him tens of millions of appearance fees a year. NBC only spent 40 million to make Jordan a big deal. This money was absolutely worth the money, and this move could also bring huge traffic to NBC's return to the NBA after 20 years.

Of course, the biggest winner in "spending 40 million to ask Jordan to talk about the game" is not NBC but the NBA. It is NBC that spends money, but why is the winner in the NBA? There are three reasons.

First Jordan is an NBA person. People's first impression when talking about Jordan is always: he was an NBA player. Even though he has been retired for more than 20 years, Jordan is still an NBA celebrity, not a commentator or entrepreneur. Since he is an NBA player, now he is back to comment on the game, the NBA will naturally gain the best of his luck. People who watch Jordan say that the game will eventually pay attention to the NBA. Jordan can solve the problem of the decline in NBA ratings by himself.

The second active player will play well. When Kobe was alive, he worked as a basketball analysis program called "details". Kobe will analyze a junior in every episode like a ox. After his analysis, the players will likely be in a bad mood in the future. In addition to being familiar with the opponent's playing style, Kobe's position is also because he is too high, and he will be very nervous about his junior stars being analyzed.

Jordan is higher than Kobe, and his analysis will naturally have greater influence. Any active player who has been analyzed by Jordan will most likely be attentive. If they know their every move, they will be observed and analyzed by Jordan with a magnifying glass. I believe they will definitely be very nervous. After all, the God of Basketball never easily praises people and stomps people. Once he praises someone or steps on someone, it is equivalent to labeling someone's career. If the label is not good, it will naturally affect the subsequent acquisition of a large contract. So all players will play very hard next season. Not only because Jordan knows them, but also because Jordan wants to record their performance for analysis.

Look back at the news that NBC signed Jordan as a commentator. Even if no one said that the NBA participated in the signing, you would not think that the NBA has nothing to do with this operation. No matter who takes the lead in the original intention, the signing contract between the NBA and NBC may be the greatest trading in NBA history.