After Yang Hansen joined, Trail Blazers attracted 900,000 fans and sales increased by 11 times. The bet was right.

According to the latest report by the Washington Post reporter Ben Golliver, Chinese player Yang Hansen has quickly become a phenomenon-level focus of the NBA global market since being selected by the Trail Blazers with the No. 16 pick in the first round. Trail Blazers executives are well aware of the commercial value of this signing, and the marketing team even synthesized Yang Hansen's face on the stadium's large screen in advance to build momentum for his summer league debut.

And the data proves that their layout is a magical operation - Trail Blazers' retail sales soared by 1091% compared with the same period in 2024, the number of views of TikTok accounts exceeded 30 million times, and the number of new fans on Chinese social media increased by nearly 900,000, and the number of interactions crushed the entire alliance!

Since Yang Hansen was selected on June 26, the number of fans of the Trail Blazers on Chinese social media platforms has increased exponentially:

Weibo + TikTok has added 900,000 new fans, far exceeding traditional traffic teams such as the Lakers and the Warriors. TikTok has exceeded 30 million views in a single month, and Yang Hansen's related videos account for 80%

Just sales topped the NBA Asia region, and the number of home ticket searches surged by 400%

An insider of the Trail Blazers revealed: "Our server was once crowded by Chinese fans, and the official website visits were 15 times that of the same period last year. "This fanaticism even spreads offline - local Chinese restaurants in Portland tripled due to the influx of a large number of Chinese tourists.

Yang Hansen's joining made the Trail Blazers a lot of money: the team's commodity sales increased by 1091%, setting a record for the NBA's rookie rookie in the past decade

Chinese sponsors lined up to knock on the door, and a sports brand has issued a contract for the 8th-year Las Vegas Summer League ticket price to $500, and it is hard to find a ticket in the scalper market

Compared with this year's No. 1 pick Rissache (France), only led to a 230% increase in the Hawks' sales, Yang Hansen's "China effect" completely crushed. NBA business analysts bluntly said: "This is the league's largest international market shock since Yao Ming joined the Rockets in 2002. "

However, despite the explosive commercial value, Yang Hansen's competitive performance still needs to prove himself. In Xia Lian's debut, he contributed 10 points, 4 rebounds, 5 assists and 3 blocks, with a positive and negative value of +19, but problems such as insufficient confrontation and physical strength were exposed. Trail Blazers coach Billups admitted: "We won't put pressure on him, but everyone understands the cruelty of the NBA. "

However, the team has customized a muscle building plan for him. If Yang Hansen can quickly adapt to the NBA rhythm, his business influence may surpass basketball itself - after all, behind it is a huge market of 1.4 billion people.