A sky-high price of 10 billion! The Lakers change hands, why does Jenny Bus stick to it?

NBA League is in a blast! Mark Walter is about to acquire most of the Lakers' equity from the Bass family, with a transaction valuation of up to an astonishing $10 billion - this not only breaks the global professional team trading record, but also marks the NBA's most legendary giants about to usher in a new era. It is interesting to note that Jenny Buss, who has been in charge of the team for many years, will remain in management. What kind of business logic and humanistic warmth are hidden behind this acquisition that shocks the sports world? The brand myth behind the sky-high price: from 67.5 million to 10 billion in 1979, Bass bought the Lakers for $67.5 million. At that time, no one could have predicted that the team's value would soar nearly 150 times in 46 years. Compared with other NBA team transactions in recent years - Celtics 6.1 billion, Suns 4 billion, Mavericks 3.5 billion - Lakers' 10 billion valuation is a fault-like lead. This is not only the value of the 17 championship trophys, but also a business miracle jointly supported by the Los Angeles market, fan economy, and film and television entertainment ecology.

Walter's move has long been revealed. In 2021, when he became a minority shareholder with his priority refusal, he has laid the groundwork for his current holdings. This transaction confirms the scarcity of top sports assets in the eyes of capital: When traditional industries slow down, giant teams with stable cash flow and emotional stickiness are becoming the "ultimate luxury" that giants compete for.

The gentle exit of the Bath family: Jenny Bath's persistence in the code

The 46-year rule of the Bath family came to an end, but the handover process was full of humanity. Jenny Buss will remain as the team manager, the core reason is to ensure the performance of existing staff contracts - this kind of respect for team commitments is particularly precious in the capital torrent. The 15% equity she retains is not only a requirement for the alliance rules, but also a continuation of Bath's spirit in the new era.

The family business model created by Old Bass in 1979 was once one of the most lasting business models in the NBA, second only to Pacers boss Simon. Jenny's transitional role is like a bridge: not only maintains the cultural bloodline of the "Lakes Dynasty" and also buys time for Walter to win the trust of fans. Under the cruel laws of sports business, this care for "people" may be the most moving legacy of the Bass family.

Walter's sports empire ambition: After the Los Angeles double champion

acquired the Lakers, Mark Walter quietly completed the "double-poly" of Los Angeles Sports: He already owns the MLB Dodgers and the WNBA Sparks, and now with the Lakers, it completely controls the professional sports lifeline of the second largest city in the United States. The financial tycoon's layout is textbook--the integration of team resources through the holding company TWG Global, not only invested in the Lakers in 2021, so as to obtain priority acquisition rights; in 2023, he signed baseball superstar Shohei Otani for a record 10-year USD 700 million! Walter did not rise by chance. He is a strategic expert and has the courage to spend money. Will the Lakers become a big buyer in the market next?

This cross-project linkage may give birth to new business models: such as sharing the operational experience of the Staples Center, or developing the "Dodge + Lakers" co-branded membership system. But the risk also exists: when capital giants control multiple teams in the same city at the same time, will it weaken the purity of sports competition? Although this capital expansion brings innovation, it also makes fans worry about the loss of tradition! The fans were holding their breath and waiting.

When capital knocked on the door of legend, the $10 billion transaction opened a new chapter in the sports industry: the team's valuation ceiling was completely broken, and the family business model was also challenged by capital aggregations. But Jenny Bass's retention is like a shimmer, reminding us: outside of business logic, sports are ultimately a story about people - those sweat in the locker room, the shouts of the stands, and the loyalty passed down from generation to generation are the real value cornerstones of the wealthy family.

The next time the Staples Center sounds "Come on Lakers", fans see not only the new boss's gold and dollar map, but also a collision of 46-year legend and future ambitions. Life is unpredictable, but love and traditions last forever. The charm of the sports world always lies in the interweaving and burning of the old and new flames.